Following a six-month research project with Savanta ComRes, and drawing from established insights in the field of social psychology, Equally Ours have written a guide to shifting public attitudes on equality.

The guide is for campaigners, communicators, and anyone who wants to write better comms to change hearts and minds. It aims to help you shift people’s understanding of inequality towards seeing it as structural, and away from a view of inequality as the result of a few ‘bad apples’ with prejudiced views.

How to shift public attitudes on equality